Going viral has always been a risky marketing strategy. In many ways, the bump a company gets from becoming a social media ...

Going viral has always been a risky marketing strategy. In many ways, the bump a company gets from becoming a social media ...

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create ...

AI avatars are digital personalities that act like human influencers on social media sharing content, promoting products, and building followers ...

Starting an online business used to mean choosing between two equally terrifying options. Go all in and hope the idea works, ...

With a surging creator economy and fractured digital landscape, it’s not just the brands with major ad spend that can get a ...

Here’s what we learned during the ZOWIE Media Tour at the StarLadder Budapest Major about how ZOWIE is using esports players ...

Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

The slow waters snaking through East Texas to the Gulf have been called the soul of Houston. Their story touches on much of what makes the Bayou City unique.

Study results support advancing SGX945 in this difficult-to-treat orphan diseaseResults suggest potential durability of ...