Moments before he began filming his reaction to Phil Collins’ “In the Air Tonight,” Tim Williams had the same thought that he has before he records every video for Twins the New Trend, the YouTube ...

Only fairly recently I discovered music reaction channels on YouTube; they are basically places where people share videos of themselves reacting to music that they are hearing for the first time. They ...

Today, the most-viewed clips on YouTube are not cats leaping at the sight of cucumbers or babies biting lemons, but music videos. And on YouTube, videos beget videos. Just as people used to film their ...