The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

Forbes contributors publish independent expert analyses and insights. I help entrepreneurs become more successful. Most business plans are written for an audience. The most common audience is ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Opinions expressed by Entrepreneur contributors are their own. There are many articles about what to include in your business plan. But what about before you even start writing it? Are there things ...

A strong, well-thought-out business plan is crucial for a business's success. Without one, it's tough to maintain a vision of the future and what the next steps for your business should be. Think of ...

Every problem is also an opportunity and that especially applies to plans and proposals. Here's how to write a plan that puts your competition to shame. Pat Grotto is one of the most colorful and ...

The business plan is the blueprint for your business, the who, what, where, when, how, and why. It provides a single place to keep all your ideas, the roadmap that will help you pursue these ideas, ...

We’re now halfway through January, meaning New Year’s resolutions are in full swing. If yours has already fallen flat, you’re not alone—fewer than two-thirds of people make it through the first month, ...

A great business plan is a living, breathing blueprint for your business that can help you navigate and manage your company while also helping potential investors, partners, lenders, and others ...

There’s no question that most entrepreneurs thrive on action. But as the Roman philosopher Marcus Tullius Cicero so aptly put it: “Before beginning, plan carefully.” Careful planning is precisely the ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.