Bad news for all you Tab drinkers out there—and yes, I’m talking to all three of you. After a 57-year run, Tab is going 10-toes-up. Lost its fizz and flatlined—although with Tab, how could you know? A ...

Tab, the Coca-Cola company’s original diet soda brand, is headed to the soda graveyard, joining retired brands such as Like, Leed and Limette. Coca-Cola has announced that it is discontinuing Tab ...

ATLANTA _ TaB, Coca-Cola Co.’s original diet soft drink, is going down the drain. Born in 1963 in an era of full-sugar drinks and originally aimed just at women, TaB became a pop culture touchstone.

Coca-Cola discontinued its once groundbreaking Tab diet soda three years ago and a hardy group of fans are actively trying to get the company to bring it back to retail shelves. Last month, on a sunny ...

As Tab-aholics across the U.S. have long feared, Coca-Cola is taking their beloved diet soda off the market. The few Americans continuing to buy Tab, decades after the saccharine-sweetened soda's ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

Tab was first introduced back in 1963, and went on to pave the way for Diet Coke and Coke Zero Sugar Maria Pasquini is the senior news editor for the human interest vertical at PEOPLE. She has been ...