Unlike other tentpole promo partner campaigns, the filmmaking team behind Avatar 2, read director James Cameron and producer Jon Landau, were intimately involved here. And while this is a shorter list ...

ROBERTO BALDWIN: This is the Mercedes-Benz AVTR. Get it? AV-- Avatar? Huh? AVTR concept vehicle. Now, it's called the Advanced Vision Transportation, but we all know it's just it's just Avatar. And ...

If you were wondering what the next-generation of Mercedes-Benzes were going to look like, look no further. The Stuttgart-based automaker just revealed its new Vision Iconic Concept. It’s a design ...

I had the opportunity to get a hands-on demonstration of the Mercedes-Benz Vision V Concept, and the luxury and cerebral immersion is on another level. After a brief stop in Los Angeles, the ...

The automotive industry has never been in a state of greater upheaval than it is today. Everything from drivetrain technology to connected technology to self-driving technology is shifting faster than ...

Finally, a concept car that doesn’t make us cringe or wince away in agony. It’s called the “Mercedes-Benz Vision Iconic,” while the moniker is a little on the nose, the design certainly isn’t. With ...

What’s happened? Mercedes-Benz has unveiled a show car that fuses nostalgia with next-gen innovation. The Vision Iconic concept, unveiled at Shanghai Fashion Week, celebrates the brand’s “new iconic ...