Levi’s has paid tribute to Beyonce after the iconic denim brand received a nod on the singer’s latest album, Cowboy Carter. Now, the legendary American fashion brand has reacted to the shoutout on ...

Jennifer Love Hewitt did at least two commercials for Levi's jeans. She struts confidently through a city as a bunch of otherwise frozen people turn their heads to look at her. In one of the ...

Beyoncé on June 24 in Paris. - Edward Berthelot/Getty Images Beyoncé might have a song titled “Levii’s Jeans,” but her connection to that particular article of clothing just got more formal. Parkwood ...

With lyrics placing the company’s core offering at the center of seduction—“Oh, you wish you were my Levi’s jeans”—it’s the business equivalent of Beyoncé granting saddle space on the white horse from ...

Kenny Mitchell, chief marketing officer at Levi Strauss & Co., knew his team needed to move fast after Beyoncé released the track list for her album “Cowboy Carter” in March. Out of the 27 songs ...

Beyoncé's country album Cowboy Carter was expected to make waves, but no one could have predicted her song "Levii's Jeans" — featuring Post Malone — would give the actual Levi's brand such a big boost ...