Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Gökhan Gökçay, executive VP of Technology at Akbank, explains how his bank—named the World’s Best Consumer AI Bank—uses AI ...

AI-driven customer centricity is built on a continuously learning system that interprets behaviour, identifies intent, and ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. Patient engagement has always been an important component of ...

While most companies say excellent customer engagement is crucial for success, only a small fraction say they have it. Here are four strategies to get there. According to Harvard Business Review ...

Low staff engagement costs the global economy 8.9 trillion US dollars, or 9% of global GDP. Behind this staggering number lies a critical truth: engagement is not just a "nice-to-have" but a business ...

An expert Q&A on how companies can gain a competitive advantage by understanding the factors that drive engagement within their organizations and using this information to create an effective talent ...

NIKE, Inc.’s NKE digital ecosystem remains a powerful engagement engine and has long been positioned as a core pillar of its growth strategy. However, the company has been experiencing a sustained ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

Recently, I heard a self-described “strategy expert” tout that his framework was once used by Mark Zuckerberg at Meta. It was an odd claim for two reasons. First, there was no evidence the expert had ...

In American higher education, teaching is our business, research our currency and service our obligation. It has always perplexed me that the pursuit of higher education administration has ...