Wondering how to write “compelling” copy? Consider this. According to a 2012 psychological study conducted in France by psychologist Remi Radel, humans can perceive the meaning of words in as little ...

1. Your copy is too salesy. Attention spans are short. Like, no-time-for-news-stories short. Don’t kid yourself that your audience is willing to read a blog post or an even longer article that’s ...

If you have clients who want you to write about who they are, you probably have clients thrusting a list of attributes in your face. On the list, you'll find the usual suspects: quality, commitment to ...

Attention spans have grown shorter in the mobile era. That means PR copy must now be crisp and creative if it’s going to stand out. Here are three tips to help you write compelling copy more quickly, ...

Creating compelling ad copy can be one of the trickiest parts of developing your PPC campaign. Without bidding extremely aggressively all the time (which is expensive and inefficient), you can’t be in ...

When connecting with your audience, you want to speak to them in a way that is relatable and that also encourages your followers to take action. To add to this hefty order, you must also write in a ...

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