Advertising is a crucial component of any business because it builds awareness of the business and its services. Making an effective advertising poster can not only boost your brand awareness in the ...

When you are trying to sell energy drinks, a poster campaign can bring in new customers or pique the interest of returning buyers. In order to be effective, an advertising poster should communicate ...

Poster Orientation describes how the poster will be displayed, and there are two options: Portrait and Landscape. Check for poster orientation requirements in poster session guidelines before ...

New research from Clear Channel uncovers the optimal creative elements for producing out of home posters to efficiently take advantage of audience’s attention. As people’s exposure to advertising has ...

Whether in academia or industry many of us -pre-pandemic- waded through crowded poster halls at conferences to get quick glimpses at snapshots of research projects presented in this condensed form.

WHAT: "Divan Japonais," a popular advertising poster designed by French artist Henri de Toulouse-Lautrec, brought $40,000 when it sold at Swann Galleries in New York this summer. Made in 1893, the ...

Even in ancient times, merchants listed their goods on stone plaques to attract customers. Centuries later, the first advertising posters were unveiled, as a new exhibition shows. Uncle Sam's intense ...

In its heyday in the 1960s, Basel-based company Geigy (now part of Novartis, one of the world’s biggest pharmaceutical multinational) was not just at the forefront of drugs research – it was also one ...